Wednesday, July 23, 2008

The Future of DVD?

What is the future of DVD? It's crazy but DVD is just about 10 years old and it's been a decade of DVD mania.

So - what comes next?

Will HD-DVD be the future? I doubt it. Despite the hype, HD is just another storage format. It's really no different than the continuing evolution of DVD formats before such as DVD-5 & DVD-9.

Studios and hardware manufacturers have struggled over the future of home video and to me, it appears finished DVD production peaked in 2006, and we are now in the era of DVD-R. Future usage will be cemented for a time however, supported by the proliferation of DVD players and other devices which can play DVDs, including PC's, PS3, X-box, etc..

The online DVD rental industry, created by Netflix in 1997, has grown substantially. Both Blockbuster, a major competitor, and Netflix, have done well with the rental model. The problem with this business model is it has had to increasingly compete with online video streaming. If it weren't for the fact that streaming requires high bandwidth capabilities, and you have to view it from your computer, streaming may have overtaken DVD by now. DVDs simply offer the convenience of transporting and watching movies from any DVD player or computer.

As it stands, HD and HD-DVD in recordable formats, are the current stepping stone to the next era in the evolution of home video.

The PC has advanced as a media component in the home. The PC is still THE enabler with access to peer to peer music swapping, DVD ripping & burning, editing tools, and online streaming. Either set-top boxes will advance, or PC's will become more integrated and user friendly. Whether it's Standard DVD play/recording, HD-DVD play/recording, internet Video on Demand, Home Video Editing/Recording, Music editing/recording, etc., the PC currently has a solid edge.

The cable giants, Microsoft, and the set-top box kings are squaring off, and we will be front & center for a truly monumental shift in content delivery. Regardless of the tools and systems, at the center of this exciting revolution will be content ownership, interactivity, and digital rights management. And as cost-per-byte reductions in storage technology continue, the freedom to transport volumes of video on iPOD like devices will also overtake the need for DVD media.

I can't predict the future. The customer is king and will ultimately drive the next evolution. I for one, look forward to the increasing volumes of education, information, and home entertainment, at my fingertips!
 

1 comment:

Anonymous said...

Good for people to know.